At Tikshoret we see all aspects of marketing as part of a continuum, and we try to follow the following principles in all the marketing services that we provide for our clients:

The 10 Commandments of Effective Communications

  1. Inform your staff and stake-holders before announcing anything to the world.
  2. Don’t plagiarize (steal) other people’s text or images.
  3. Honesty is the best policy (spin may sometimes help).
  4. Translations should be culturally sensitive.
  5. Transmit consistent marketing messages across all media.
  6. Help people to find you on the internet by optimizing your site.
  7. Use the advertising media that your target audience read.
  8. Only communicate when you have something to say – but find something to say whenever you can!
  9. Give potential clients just enough information that they want to hire you…
  10.  Always include your contact information: Sarah Manning – sarah (at)